THE ADVANTAGES OF MODERN COMMUNICATION IN THE LEADERSHIP ACTIVITY OF THE LEADERSHIP STAFF OF HIGHER EDUCATION INSTITUTIONS (HEI): EXAMPLES FROM FOREIGN COUNTRIES

Аннотация

In the 21st century, the leadership of higher education institutions (HEIs) faces increasingly complex challenges due to rapid technological advancements and global interconnectedness. Modern communication technologies offer unprecedented opportunities for leadership to enhance the efficiency, collaboration, and decision-making processes within institutions. This article explores the advantages of modern communication technologies in the leadership activities of HEI leaders, drawing examples from foreign countries where innovative communication tools have been successfully integrated into leadership practices. KEYWORDS Modern communication, leadership, higher education institutions, digital tools, foreign countries, leadership staff.