ЯЗЫКОВАЯ ЛИЧНОСТЬ В СОВРЕМЕННОМ ПРОЦЕССЕ МЕДИАКОММУНИКАЦИИ

Аннотация

В статье исследуется концепция языковой личности и ее проявление в современной медиакоммуникации. В ней рассматривается, как индивидуальное использование языка и личные языковые стили формируются под влиянием меняющегося ландшафта медиаплатформ и вносят свой вклад в их развитие. Особое внимание уделяется взаимодействию между личностной идентичностью, языковым выбором и влиянием СМИ. В исследовании рассматриваются различные аспекты языковой личности, включая социолекты, идиолекты и влияние цифровой коммуникации на эволюцию языка. На основе детального анализа социальных сетей, новостных изданий и создания цифрового контента в статье подчеркивается значение языковой личности в формировании публичного дискурса и самовыражения в современной медиасреде. Annotatsiya. Maqolada lingvistik shaxs tushunchasi va uning zamonaviy media aloqalarida namoyon bo'lishi ko'rib chiqiladi. U individual tildan foydalanish va shaxsiy lingvistik uslublar media platformalarining rivojlanayotgan landshaftiga 404 “JOURNAL OF SCIENCE-INNOVATIVE RESEARCH IN UZBEKISTAN” JURNALI VOLUME 2, ISSUE 6, 2024. JUNE ResearchBib Impact Factor: 8.654/2023 ISSN 2992-8869 qanday hissa qo'shishi va qanday hissa qo'shishini o'rganadi. Shaxsiy identifikatsiya, lingvistik tanlov va ommaviy axborot vositalarining ta'siri o'rtasidagi o'zaro ta'sirga e'tibor qaratiladi. Tadqiqot lingvistik shaxsning turli o'lchovlarini, shu jumladan sotsiolektlar, idiolektlar va raqamli aloqaning til evolyutsiyasiga ta'sirini o'rganadi. Ijtimoiy tarmoqlar, yangiliklar ommaviy axborot vositalari va raqamli kontent yaratishni batafsil tahlil qilish orqali maqolada lingvistik shaxsning zamonaviy media muhitida jamoatchilik nutqi va shaxsiy ifodasini shakllantirishdagi ahamiyati ta'kidlangan. Keywords: Linguistic personality, sociolect, idiolect, digital communication, social media, language evolution, personal identity, public discourse, internet slang, sociolinguistics, cognitive linguistics, media convergence, audience perception Ключевые слова: Языковая личность, социолект, идиолект, цифровая коммуникация, социальные медиа, эволюция языка, идентичность личности, публичный дискурс, интернет-сленг, социолингвистика, когнитивная лингвистика, конвергенция СМИ, восприятие аудитории Kalit so'zlar: lingvistik shaxs, sotsiolekt, idiolekt, raqamli aloqa, ijtimoiy media, til evolyutsiyasi, shaxsiy o'ziga xoslik, ommaviy nutq, internet jargoni, sotsiolingvistika, kognitiv tilshunoslik, media konvergentsiyasi, auditoriyani idrok etish Communication in the broadest sense can be understood as the process of transmitting and receiving (encoding-decoding) information through certain signals. According to V. I. Karasik, the communication process consists in informative and influencing, fascinative interaction of its participants. In the process of communication, information is transmitted (which implies some information transformation) and the emotional and volitional influence of communicants on each other [1, pp. 195-200]. Despite the fact that some aspects of information have become the basis for scientific theories, the content of the concept of "information" and the subject area of the concept of "information" are still the subject of discussion . One of the most widespread theories accepted by the majority of Russian students is the theory of A. D. Ursul that information is conceptually either attributive or functional [2, pp. 3-31]. We believe that in the process of communication, factology interacts with information, which leads to a certain structuring of information, the appearance of previously undetected essential features. The communicative act 405 “JOURNAL OF SCIENCE-INNOVATIVE RESEARCH IN UZBEKISTAN” JURNALI VOLUME 2, ISSUE 6, 2024. JUNE ResearchBib Impact Factor: 8.654/2023 ISSN 2992-8869 continues to unfold in time even after the moment of its formal completion, acquires new possibilities, and becomes the cause of other distant and formally unrelated communicative acts. Modern times have allowed us to identify some patterns in communication processes. G. G. Pocheptsov understands communication as "the processes of transcoding verbal into nonverbal and nonverbal into verbal spheres" and notes the "mismatch of input and output" characteristic of the communication process [Pocheptsov, 2001, p. 16]. Let's take a closer look at the various points of view regarding the use of the concept of "communication" by students. The model of K. Shannon and W. Weaver considers communication in a broad sense 'as the mutual influence of one mind on another and as a kind of information exchange of messages [3, p. 31-32]. A. Bell, studying the features of intercultural communication within the framework of sociolinguistic theory, writes that communication implies information exchange, including feedback. V. I. Kurbatov introduces the definition of "communication" establishing a measure of participation in the processes of information consumption and exchange. A different approach is provided by