Состояние и пути улучшения рекламы лекарственных средств в Республике Узбекистан

Аннотация

Subject of research: normative document regulating the advertising of medicinal agents, disease history of patients which have been in stationary treatment in medical-prophylactic institutions of Tashkent city. Questionnaire and interviewing of population, physicians and pharmaceutical personnel. Purpose of work: study of state of medicinal agents’ advertising at the pharmaceutical market of the Republic of Uzbekistan, development and passing (confirming) of normative documents for regulating of medicinal agents’ promotion in the Republic of Uzbekistan. Methods of research: logic, statistic, sociologic, graphic methods of research, theory of advertising and modem computer technology. The results obtained and their novelty: for the first time the analysis of nonnative base regulating the promotion of medicinal agents has been conducted. The most valuable ways and means of promotion of medicinal agents at the pharmaceutical market of Uzbekistan have been detennined. The order №74 dated by 12.03.2010 «About order of giving of permissions for advertising of medicinal agents, medical services and goods of medical assignation» of Ministry of Public Health of the Republic of Uzbekistan have been issued and order project of Ministry of Public Health of the Republic of Uzbekistan «About order of giving of permissions for advertising of medicinal agents and goods of medical assignation for medical institutions and medical personnel» have been developed. Methodic indications for practical lessons of students and audience of Tashkent pharmaceutical institute’s faculty of pharmacists’ perfection have been introduced to the learning process. Practical value: in probability of application for regulating of activity of pharmaceutical market’s subjects in the field of promotion of medicinal agents. Degree of embed and economic effectivity: projects of orders have been presented for consideration to Center of policy of medicinal agents and goods of medical assignation at the Ministry of Public Health of the Republic of Uzbekistan. Field of application: medicine, pharmacy, learning process of Tashkent pharmaceutical institute.