Развитие маркетинговой деятельности на рынке банковских услуг

Аннотация

Subjects of research: activity of joint-stock commercial banks “Microcreditbank”, “Ipotekabank”, “Agrobank” which arc in the bank system of the Republic of Uzbekistan. Purpose of work: of marketing activity of commercial banks functioning in bank services market of the country and elaboration of scientific - methodic and practical recommendations on their pcrpcctive development. Methods of research: in the process of investigation were widely used economic - statistic analyses, expert assessment, segmentation, collection of information and questionnairy systematic approach, econometric modelling, scientific abstraction and other methods. The results obtained and their novelty: the anther’s scientific definition to the notion of commercial banks marketing activity is given, mechanisms of activity of functioning bank services market, its structural parts and factors influencing on them arc defined the main principles of complex measures directed towards increasing efficiency of bank marketing are founded , the strategy directed towards increasing efficiency of marketing activity in the bank service market is worked out, the ways of market system usage in conducting active - passive operations of commercial banks arc well - founded, scientific recommendations on complex implcmcntion of instruments and methods in realization operations with securities by commercial bank arc worked out. Practical value: scientific practical recommendations and methodic elaborations can be used in the activity of commercial banks, functioning in the bank services market, as well as in the activity of state bodies, regulating the given system and in the activity of scientific-research institutes. Degree of embed and economic efficiency: obtained results and worked out conclusions and suggestions arc given to the joint- stock - commercial bank “Microcredit bank” for practical usage in their operations. Field of application: The banking system of the Republic of Uzbekistan.