Совершенствование организационного механизма стратегического планирования в туристских дестинациях (на примере города Самарканда)

Аннотация

Subject of research: Samarqand city touristic destination of Samarqand city as the destination providing stable development of tourism. Purpose of work: working out scientifically grounded organizational mechanism of strategic planning at touristic destinations in conditions of modernized economy. Methods of research: the following ways of researching economic and administrative processes were used, comparative, systematic approach, logical statistic analysis, SWOT-analysis, economy-mathematic modeling, sociological research, and expert evaluation. The results obtained and their novelty: the essence and the role of the following notions in the system of tourism were identified “touristic destination” and “strategic planning the development of tourism”; the model of interrelations within the framework of touristic destination was suggested; complex evaluating exterior and interior environment of strategic planning in Samarqand city according to SWOT analysis has been done and strategic matrix was suggested; Organizational mechanism of forming strategic planning system in Samarqand city was worked out and appropriate recommendations on how to provide its effective work were prepared; recommendations were given on the members of the Strategic Committee on Tourism at Samarqand regional municipality in order to work out strategies and programmers of developing the sphere of tourism in the city; the forecast of the indicators of the development of tourism in Samarqand region strategic plan. Practical value: most of theoretical researches, conclusions and recommendations were reduced to clear methodological recommendations; and organs of administrating tourism as well as the authority of the city can use them in order to organize the process of planning in their regions to develop tourism. The conclusion and recommendations of the dissertation can be the basis for further researches in the theory and practice of forming touristic complexes of cities and touristic planning. The results of the research can be used in preparing economists, managers, marketologists, tour operators in the system of higher, vocational education, and in the sphere of services. Degree of embed and economic effectivity: recommendation on organizational structure of the strategic plan of developing tourism in Samarqand city were accepted by the regional municipality of the city and the main results of the research work were implemented into the practical activity of touristic enterprises. Besides, the results of the work were accepted by Samarqand state university and the institute of economy and service for the implementation into the educational process. Field of application: can be widely used in; subjects in the sphere of tourism; organizations dealing with participants of relations connected with the processes of touristic services and their monitoring; sphere of education; sphere of services, service, organizing and development of the activity of subjects of small business and entrepreneurship.