FORMATION OF PROFESSIONAL COMMUNICATIVE COMPETENCE AMONG UNIVERSITY STUDENTS THROUGH THE USE OF INNOVATIVE TECHNOLOGIES IN CLASSES IN THE DISCIPLINE “CULTURE OF SPEECH AND COMMUNICATION”

Аннотация

This study explores the integration of innovative technologies in the teaching of the discipline "Culture of Speech and Communication" to enhance the development of professional communicative competence among university students. The research investigates the impact of these technologies on students' language proficiency, interpersonal skills, and overall communication abilities. The study employs a mixed-methods approach, combining quantitative assessments of students' performance with qualitative analysis of their experiences and perceptions. The implementation of innovative technologies, such as virtual simulations, multimedia presentations, and interactive platforms, aims to create an engaging and dynamic learning environment. The research assesses the effectiveness of these tools in fostering effective communication strategies, public speaking skills, and adaptability in various professional contexts. Additionally, it examines the role of technology in promoting cultural awareness and sensitivity within the framework of communication. KEYWORDS Professional communicative competence, innovative pedagogical technologies, communicative-activity approach, culture of professional speech, integrative interdisciplinary approach, case technologies.