POST PANDEMIC REVIVAL STRATEGIES IN THE GLOBAL BANKING SECTOR: A CASE STUDY ANALYSIS

Аннотация

The global banking sector has faced unprecedented challenges during the COVID-19 pandemic, which has significantly impacted economies worldwide. This paper aims to analyze the post-pandemic revival strategies adopted by the global banking sector, using a case study approach. The study examines a specific banking institution or a group of banks to explore the strategies implemented to navigate the crisis, recover from the economic downturn, and position themselves for future growth. By conducting a comprehensive analysis of the case study, this research provides insights into the key strategies, innovations, and adaptations employed by banks to revive their operations in the post- pandemic era. The findings contribute to a broader understanding of the banking sector's resilience and inform policymakers, industry professionals, and stakeholders in formulating effective strategies for post-pandemic recovery. KEYWORDS Post-pandemic revival, global banking sector, case study analysis, COVID-19, economic downturn, recovery strategies, innovations, adaptations, growth, resilience