MAPPING CONSUMER BEHAVIOR: CONSTRUCTING A CONSUMPTION MODEL FOR MALAYSIAN MARKETS

Аннотация

This study endeavours to chart the complex landscape of consumer behaviour within Malaysian markets by constructing a comprehensive consumption model. Leveraging data analysis and empirical research, it seeks to understand the factors influencing consumer choices, preferences, and purchase decisions. By unravelling the intricacies of consumer behaviour, this research offers valuable insights for businesses, marketers, and policymakers operating in the Malaysian consumer market. KEYWORDS Consumer Behaviour; Consumption Model; Malaysian Markets; Consumer Choices; Purchase Decisions; Preferences; Market Research.