THE IMAGE OF THE CLIMATE CRISIS IN MEDIA: A CONCEPTUAL METAPHOR ANALYSIS

Аннотация

This article presents a conceptual metaphor analysis of the image of the climate crisis in media. Climate change has become one of the most pressing global challenges, and media plays a crucial role in shaping public perceptions and attitudes towards this issue. Metaphors are powerful linguistic devices used in media discourse to convey complex concepts and evoke emotional responses. This study aims to examine the conceptual metaphors employed in media representations of the climate crisis and their implications for public understanding and engagement. Through a comprehensive analysis of media texts, including news articles, opinion pieces, and visual imagery, this study identifies and interprets the dominant metaphors used to depict the climate crisis. The findings shed light on the ways in which metaphors shape public discourse, influence policy debates, and ultimately impact collective action on climate change mitigation and adaptation. KEYWORDS Climate crisis, media, conceptual metaphor, metaphor analysis, public perception, communication, climate change mitigation, climate change adaptation.