RIDE-HAILING IN COLOMBO: A SATISFACTION STUDY OF MOBILE APP-BASED TAXI SERVICES

Аннотация

This study delves into the realm of ride-hailing services within the dynamic urban landscape of Colombo Metropolitan Area, Sri Lanka. Through a comprehensive assessment of passenger satisfaction with mobile app-based taxi services, it sheds light on the factors influencing user experiences and perceptions. Drawing upon surveys and analysis, this research offers insights into the evolving transportation ecosystem and its impact on commuter satisfaction, facilitating informed decisions for both service providers and policymakers. KEYWORDS Ride-Hailing; Taxi Services; Passenger Satisfaction; Mobile Apps; Colombo Metropolitan Area; Urban Transportation.