USE OF DIGITAL SPORTS TECHNOLOGIES IN SPORTS TELEVISION

Аннотация

From the past to the present, technological developments have had a major impact on the world of professional sports. Sport, which became a mass spectacle in ancient Greece with the construction of large stadiums, influenced the whole world with the development of its systems and the spread of mass media. The rise of the Internet and digital technologies, which have changed the face of modern sports and sports psychology, offer potentially important advances to sports and sports spectators, and also fundamentally change the accuracy and decision mechanisms, timing systems and data tracking in sports, and indirectly, the information received. has paved the way for more effective sharing of information with audiences. These changes have not only affected sports, but also the way sports media broadcast around the world and how sports fans experience those broadcasts. Developments in the Internet and digital technologies, along with new media, have dominated the processes of production, marketing, presentation and display of sports content for the screen, a dynamic, interactive structure and initiated a synergistic relationship between sports presentation. the audience. Accessing content is faster and easier, and media files are more complex and intuitive with improved resolution and color rendering. In particular, the fast, intimate and interactivity of social networks and mobile technologies have made them convenient platforms for satisfying the desires of sports fans. This study shows that new sports technologies can ensure compliance with the rules of the game during sports, increase accuracy, improve athletes' performance, and increase confidence in spectators. It is also suggested that these technologies will have an impact on the sports Volume 03 Issue 11-2023 208 American Journal Of Social Sciences And Humanity Research (ISSN – 2771-2141) VOLUME 03 ISSUE 11 PAGES: 208-219 SJIF IMPACT FACTOR (2021: 5. 993) (2022: 6. 015) (2023: 7. 164) OCLC – 1121105677 Publisher: Oscar Publishing Services Servi industry and therefore on sports broadcasting, and that with the use of new communication technologies, content, methods and presentation styles will be diversified and the viewing experience of sports fans will be improved. KEYWORDS Digital technologies, Digital sports technologies, Television broadcasting, Sports television, New media.