SOCIAL SPORTS MARKETING

Аннотация

To get the public to accept certain ideas and bring about the necessary changes in thinking and behavior, social campaigns are needed that will have a wide impact. Marketing is essential to organizing an effective social campaign. Marketing activities organized with the aim of creating positive behavioral changes in society and adoption of a social message in this regard come under the scope of social marketing. Countries are trying to popularize sports through social outreach activities because the demand for sports increases and because the increase in demand for sports improves public health by increasing the number of people participating in sports in the community. People are expected to develop a healthy lifestyle, improve their lifestyle and exhibit positive behavior in this regard by avoiding risky behaviour. It should be aimed at identifying people's attitudes towards sports and changing their behavior in accordance with these existing attitudes. Changing the network of social relations that make up the structure of society and the institutions that define them is important for social change. The change may be small or large, significant or insignificant. What matters is how the changes will affect society. To change the behavior of people who consider physical activity useful but do not practice it, to change existing misconceptions and attitudes towards sports, to connect people’s daily activities with physical exercise, and to increase the ability to engage in physical education. the role of sport in reducing violence in society, it is necessary to conduct a good analysis of the community and create an action plan. Social sports marketing needs to be planned and implemented. Since society is inherently resistant to change, collaboration with social anthropologists, increased private sector and public support for social sport marketing, involvement of opinion leaders in physical activities that can impact society, and presentation are Volume 03 Issue 12-2023 121 American Journal Of Social Sciences And Humanity Research (ISSN – 2771-2141) VOLUME 03 ISSUE 12 PAGES: 121-134 SJIF IMPACT FACTOR (2021: 5. 993) (2022: 6. 015) (2023: 7. 164) OCLC – 1121105677 Publisher: Oscar Publishing Services Servi required. For children who are far from studying military discipline, fun and interesting sports activities in the classroom are the key to success. KEYWORDS Sports, social marketing, society, labor, product, advertising, television.