MARKETING MANAGEMENT STRATEGY'S IMPORTANCE AND MODERN CONCEPT

Аннотация

In this article, the use of effective ways of conducting marketing research on the example of international companies, analysis methods, SWOT analysis, the results of marketing research conducted on the market of Uzbekistan on the example of the RoboClean vacuum cleaner of the international company AURA Group are studied theoretically and practically. Keywords: AURA Group, commercial business, Aura Roboclean, marketing research, SWOT analysis, RoboClean vacuum cleaner. ЗНАЧЕНИЕ СТРАТЕГИИ УПРАВЛЕНИЯ МАРКЕТИНГОМ И СОВРЕМЕННАЯ КОНЦЕПЦИЯ Аннотация. В данной статье использованы эффективные способы проведения маркетинговых исследований на примере международных компаний, методы анализа, SWOT-анализ, результаты маркетинговых исследований, проведенных на рынке Узбекистана на примере пылесоса RoboClean международного компании AURA Group изучены теоретически и практически. Ключевые слова: AURA Group, коммерческий бизнес, Aura Roboclean, маркетинговые исследования, SWOT-анализ, пылесос RoboClean. A company (Latin: compania) - is an association of legal entities and individuals, entrepreneurs, organized to carry out economic activities (production, trade, brokerage, finance, insurance, etc.). The term "company" refers to associations, companies, economic societies, firms, corporations, i.e. enterprises with various foreign legal forms. The company will have the status of a legal entity. The company can operate according to the principles of partnership, corporation, and other principles of business activity.1 AURA Group is a sales and service IT company that has been operating since 2009 and is steadily improving year after year in the field of commercial business automation. Specializes in retail automation projects as well as local automation of manufacturing plants.2 AURA group of companies is a sales and service IT company that always helps to organize business work more effectively. 1 https://uz.wikipedia.org/wiki/Kompaniya 2 https://www.retail.ru/rbc/company/gruppa_kompaniy_aura/#:~:text=ГК%20"АУРА"%20является%20торгово- ,также%20локальной%20автоматизации%20производственных%20предприятий. 4 53 International scientific journal ISSN: 2181-3906 «MODERN SCIENCE АND RESEARCH» 2024 VOLUME 3 / ISSUE 6 / UIF:8.2 / MODERNSCIENCE.UZ The company will help you at any time3: choosing the right provision of goods for equipment testing professional automation or selection of solutions for teaching how to work business areas such as sales, with equipment and service and catering, software manufacturing, warehousing and transport logistics providing support services Both the head office and production facilities of Aura GmbH are located in Weiterstadt near Frankfurt, Germany. Based on the belief that direct communication is the best and most reliable means of advertising, we sell our products exclusively through direct sales. By focusing our company's responsibility on maintaining the well-being of our customers, we have won the trust of families in more than 35 countries around the world. This success has been achieved by making the opinion of the customers and the continuous development and quality control of product models a top priority for us. Our products are manufactured according to the ISO9001 directive in production facilities with high-tech infrastructure and presented to the consumer in accordance with international standards under the management of the continuously improving Advanced Development and Quality Department, which is responsible for the health of the consumer. At the production facilities, along with production, without sacrificing quality, as a result of our sensitivity to the outside world, CDP (Carbon Footprint Project) activities are carried out. 3 http://roboclean.uz 4 54 International scientific journal ISSN: 2181-3906 «MODERN SCIENCE АND RESEARCH» 2024 VOLUME 3 / ISSUE 6 / UIF:8.2 / MODERNSCIENCE.UZ As part of our health and customer policy, which began in 1996 and continues to this day, Aura Roboclean products have reached millions of consumers across geographies, spreading from east to west and from north to south. Designed to be productive, quiet and a friend of the user, this product has been recognized as a frontrunner and won the Red Dot Design Award 2013, Good Design 2015, Iconic Awards 2016 and IF Design 2016. The continuation of a healthy life is the dream of every individual, society and nation. This is possible only through protection and living in a clean environment. Aura Roboclean, on the other hand, is not a goal to achieve this goal, but only a means. We are happy to produce this product for the health of our customers.4 Using the above information, we conducted marketing research among the population on the RoboClean vacuum cleaner, one of the main products of the AURA company, and conducted a SWOT analysis based on the company's indicators. According to the results of the AURA company's RoboClean vacuum cleaner survey, women make up 66,7% of 100% of participants, and men make up the