THE IMPORTANCE OF COMMUNICATION AND ITS ROLE IN DEVELOPING INTERCULTURAL COMMUNICATION COMPETENCE

Аннотация

This article discusses the significance of communication in intercultural relationships. It provides a thorough explanation of various forms of communication using real-life examples. It highlights the challenges that arise from misinterpreting communication and offers solutions to address them. Due to globalization, cultures from diverse regions interact, resulting in the exchange and blending of cultural norms, beliefs, values, and customs. This interaction can give rise to hybrid cultures that blend elements from different origins. KEYWORDS Communication, integration, globalization, verbal and non-verbal communication, misunderstanding.