THE ROLE OF PR IN THE FIELD OF MANAGEMENT

Аннотация

This article aims to delve into the multifaceted significance of public relations within the realm of modern management. By examining the ways in which PR influences organizational dynamics, shapes public perception, and fosters sustainable relationships, we will uncover the indispensable role that PR plays in driving strategic decision- making and enhancing overall business performance. KEYWORDS Digital transformation, data-driven decision-making personalized communication, authenticity and transparency, influencer marketing, purpose-driven communication.