THE CONCEPT OF ASSOCIATIVE PORTRAIT IN LINGUISTICS AND ITS ESSENCE

Аннотация

In recent years, it has become one of the urgent problems in linguistics to determine the linguistic landscape-image of the external world in the mind of the language speakers, based on the associative experiments conducted on the speakers of the language in a collective manner. In this direction, it is especially important to create an associative portrait of famous people of the society. In this article, the issue of studying the problem of associative portrait in linguistics was raised, the linguistic essence of the concept of associative portrait was revealed. KEYWORDS Associative portrait, association, manifestation of the external world in language, associative approach to language, associative experience, associative somatological portrait, lexical reserve.