STATE AND THE SOCIETY, THE SIGNIFICANCE OF THE POLITICAL PROCESS OF CONTROLLED COMMUNICATION

Аннотация

INTRODUCTION following questions: "Who is speaking? About Different goals and methods, structures and what? On which channel? To whom? How does it political processes in the sphere of state power affect?”[2] determine complex, multifaceted communication forms of information and communication Another complex structure of political exchange between people. This popular political communication processes involves taking into event has a wide interpretation. Russian scientist, account their different levels. Canadian scientist Professor N. Baranov hypothesizes that "this Joseph John Thomson suggests distinguishing the phenomenon is a political activity based on nature of information communication and the manipulation of popular values and expectations levels of technical influence. "These levels make it among the people, which is used to express various possible to distinguish the most important and socio-political movements and ideologies"[1]. Any qualitatively different components of the information process is based on systematic information-communication process. On the other networks of communication, the analysis specific hand, effective interaction of political subjects with to the process of information exchange allows us the public defines opportunities" [3, 559]. to distinguish its most important fundamental Means, symbols, representational ability that aspects. According to the American political preserve or prevent the preservation of the scientist Gerald Lasswell, the main components of meaning of the messages transmitted by people and such a structure are necessary to answer the https://www.theamericanjournals.com/index.php/tajssei 146 THE USA JOURNALS THE AMERICAN JOURNAL OF SOCIAL SCIENCE AND EDUCATION INNOVATIONS (ISSN- 2689-0811) VOLUME 06 ISSUE05 ensure their realistic interpretation by the should consider the purposefulness of providing recipients should be taken into account here. In information, the interests of certain message this sense, various political subjects need to be in audiences, considers that it should be compatible moderation of verbal speech or gestures, facial with the characteristics. According to S. Lennart, expressions, body movements, range of speech, "The mass media acts together with interpersonal laughter, etc. when communicating and communication, not monopolies, in information communicating. flows. Information reaches its object directly or indirectly through interpersonal communication, Technical tools at the disposal of organizations which can have the opposite effect on the formation also play an important role in the implementation of the attitude of citizens or be a new source of of information relations in politics, from this point information in itself" [6, 15]. In any case, the of view, the information activity of political entities transmission of messages involves the use of is considered as the activity of special certain technical means, so information processes organizational structures, personnel centers, data must inevitably be provided with appropriate banks, information storage and transmission technical components. That is, it includes technical networks, and technologies. The importance and channels through which information is distributed role of all such technical means of communication (broadcast), as well as structures that allow not is determined by the extent to which they can only transmission and processing but also convey the message without any change, in time information collection, control, storage and and the correct form. According to N. Baranov, "the protection. information selected from various information flows to prepare and make necessary decisions in R. Schwarzenberg defines political communication the field of state power or in the performance of as "political communication is transferring political functions, as well as to carry out actions related to information, through which it moves from one part them, is called political information"[1, 233]. of the political system to another, between the political system and the social system. There is a From the point of view of research, the exchange of process of continuous information exchange information is a necessary condition for the between individuals and groups at all levels" [7, actions of any political entity and performs an 42]. important task that allows effective cooperation in the political sphere to achieve the planned goals. Purposeful relationships between people who exchange and consume different information, "Whoever engages in politics," writes Alfred knowledge and messages connect different levels of Weber, "seeks to enjoy the sense of prestige it gives the political system. It allows political institutions or seeks power, or acts as a means to other (ideal to perform specific functions of state and society or selfish) goals"[4, 646]. The author substantiates management. this opinion with examples, such examples correspond to all processes in life. According to A