Ismoilova Yulduzxon Oybek qizi Magistrant. O‘zbekiston davlat jismoniy tarbiya va sport universitetining 2-bosqich magistranti.

Аннотация

This article examines the development of entrepreneurship and business startups in the sports sector. It analyzes modern trends in the sports industry, the importance of innovative ideas, and ways to implement them. The article discusses the features of sports entrepreneurship, funding sources, and marketing strategies. Additionally, recommendations are provided for supporting and developing startups in the sports sector of Uzbekistan. Keywords: sports entrepreneurship, business startup, innovation, sports industry, sports management.