The role of publicistic style in press

Аннотация

notion words, elevated and bookish words. In headlines: frequent use of pun, violated phraseology, vivid stylistic devices. In oratory speech: words of elevated and bookish character, colloquial words and phrases, frequent use of such stylistic devices as metaphor, alliteration, allusion, irony, etc. [36, 121]. Use of conventional forms of address and trite phases. Compositional features Text arrangement is marked by precision, logic and expressive power [36, 132]. Carefully selected vocabulary. Variety of topics. Wide use of quotations, direct speech and represented speech. Use of parallel constructions throughout the text. In oratory: simplicity of structural expression, clarity of message, argumentative power. In headlines: use of devices to arrest attention: rhyme, pun, puzzle, high degree of compression, graphical means. In news items and articles: strict arrangement of titles and subtitles, emphasis on the headline. Careful subdivision into paragraphs, clearly defined position of the sections of an article: the most important information is carried in the opening paragraph; often in the first sentence.