Влияние маркетинга в социальных сетях (smm) на туристические мотивации и решения о путешествии – процесс принятия решения: изучение Ташкента, Узбекистан

Аннотация

Social media platforms like Facebook, Twitter and LinkedIn are extremely common nowadays. People may simply create personal profiles and utilize them to create virtual networks of online and offline connections. Facebook today has over 890 million active users, while Twitter and LinkedIn have about 284 million and 300 million respectively. Although social media usage among people originated in the United States, more than 80 % of social media users are now non-residents of the United States demonstrating the global appeal of social media and its vital importance in the business sector. This project would educate academics, researchers, politicians in the tourism industry, and government officials on the importance of social media marketing. Key words: social media marketing, social marketing, social media platforms, tourism, destination choice, decision making ВЛИЯНИЕ МАРКЕТИНГА В СОЦИАЛЬНЫХ СЕТЯХ (SMM) НА ТУРИСТИЧЕСКИЕ МОТИВАЦИИ И РЕШЕНИЯ О ПУТЕШЕСТВИИ – ПРОЦЕСС ПРИНЯТИЯ РЕШЕНИЯ: ИЗУЧЕНИЕ ТАШКЕНТА, УЗБЕКИСТАН. Аннотация: Платформы социальных сетей, такие как Facebook, Twitter и LinkedIn, в настоящее время чрезвычайно распространены. Люди могут просто создавать личные профили и использовать их для создания виртуальных сетей онлайн и офлайн-подключений. Сегодня у Facebook более 890 миллионов активных пользователей, а у Twitter и LinkedIn — около 284 миллионов и 300 миллионов соответственно. Хотя использование социальных сетей среди людей зародилось в 73 Alfraganus xalqaro ilmiy jurnal Соединенных Штатах, более 80% пользователей социальных сетей в настоящее время являются нерезидентами Соединенных Штатов, что демонстрирует глобальную привлекательность социальных сетей и их жизненно важное значение в бизнес-секторе. Этот проект будет обучать ученых, исследователей, политиков в индустрии туризма и государственных чиновников важности маркетинга в социальных сетях. Ключевые слова: маркетинг в социальных сетях, социальный маркетинг, платформы социальных сетей, туризм, выбор направления, принятие решений. IJTIMOIY MEDIA MARKETINGNING (SMM) TURISTLARNING MOTIVATSIYA VA SAYOHAT QARORLARI QABUL QILISH JARAYONIGA TA’SIRI: TOSHKENT, O‘ZBEKISTONNI O‘RGANISH MISOLIDA Annotatsiya: Hozirgi kunda Facebook, Twitter va LinkedIn kabi ijtimoiy media platformalari juda keng tarqalgan. Odamlar shunchaki shaxsiy profillarni va ulardan onlayn va oflayn ulanishlarning virtual tarmoqlarini yaratish uchun foydalanishlari mumkin. Facebook bugungi kunda 890 milliondan ortiq faol foydalanuvchiga ega, Twitter va LinkedIn esa mos ravishda 284 million va 300 millionga yaqin. Garchi odamlar orasida ijtimoiy mediadan foydalanish Qoʻshma Shtatlarda paydo boʻlgan boʻlsa-da, ijtimoiy media foydalanuvchilarining 80 %dan ortig’i hozirda Qoʻshma Shtatlarning norezidentlari boʻlib, ijtimoiy medianing global jozibadorligini va uning biznes va servis sohasidagi hayotiy ahamiyatini namoyish etadi. Ushbu loyiha akademiklar, tadqiqotchilar, turizm sanoatidagi tadbirkorlarga va hukumat amaldorlariga ijtimoiy media marketingning ahamiyati ko‘rsatishdan iborat. Kalit so‘zlar: ijtimoiy media marketing, ijtimoiy marketing, ijtimoiy media platformalari, turizm, maqsad tanlash, qaror qabul qilish. INTRODUCTION amount of information before making a final decision to purchase travel-related things [1,2,3]. Tourists today rely According to study by Dinan and Sargeant [1], social primarily on information provided by others to reduce the media provides information for individuals interested risk and uncertainty associated with purchasing travel- in eco-friendly and sustainable tourist destinations. related products. Many people believe that information In this context, social media marketing offers tourism shared by other travelers online is equivalent to offline organizations the option to adopt a more sustainable recommendations from friends, family, and other approach by providing social marketing methods and travelers. It has also been observed that because visitors technology that may influence tourists’ sustainable frequently seek out other customers’ ideas and views travel behaviors. This backs up Han’s [2] arguments while making product or service selections, internet about how to inspire tourists to take greater personal platforms cause significant changes in their actions. responsibility for the location and its surroundings. In Social media content usually draws attention due to this context, social media is referred to as an important how it is presented, particularly in the form of graphics channel for tourism information. The advancement and experiences. Because of the ability to observe or of internet technology has significantly enhanced the read about other visitors’ experiences, social networks importance of social media in everyday life [3]. Social are already becoming important sources of information media has increased in popularity as a reliable source of for travelers [4]. According to one study, social media information and communication. They