INFLUENCE OF MASS MEDIA ON CULTURE

Аннотация

This article argues that media coverage, news, entertainment, and advertising are preferentially based on classical, gender, racial falsification or distortion of facts and social segmentation. At the same time, it was mentioned that entertainment programs, especially, are heavily watered with cultural falsification and stamps, and their target audience is mainly young people. These media representations influence political views, shape or change cultural patterns, create or offer dates and icons for worship, influence social orders, and influence relationships between social institutions. change is discussed in this article. KEYWORDS Conversation, communication, communication system, mass media, culture, language, cultural language, cultural forgery.