EMPLOYING ELECTRONIC ADVERTISING IN HOTEL MARKETING AN ANALYTICAL STUDY OF THE CONTENT OF TOURISM ADVERTISEMENTS PUBLISHED ELECTRONICALLY

Аннотация

INTRODUCTION Competition is increasing in the tourism and hotel historical tourism, which requires that there be marketing environment, and all organizations tourism and hotel marketing for all of these types concerned with the hospitality industry, which of tourism through the continuous promotion of includes the tourism and hotel industries, operate the hospitality industry in Iraq, as tourism by traveling to any country that contains the marketing occupies great importance in the elements of tourism demand. Although the world hospitality industry, through employing. has now become like a small village after the Electronic advertising for tourism and hotel tremendous development in information promotion of the country’s tourist attractions. technology and globalization, From here stems our great interest in developing hotel tourism Chapter One marketing in our dear country, Iraq, which Methodological Framework possesses tourist, hotel, cultural, historical, First: Problem of the study natural, environmental, and many other The need for marketing in organizations, components. including hotel organizations, is a requirement to Its possession of many types of tourism, including achieve excellence in performance and continuity religious, recreational, sports, therapeutic, and in their field of work in light of a highly changing https://www.theamericanjournals.com/index.php/tajiir 68 THE USA JOURNALS THE AMERICAN JOURNAL OF INTERDISCIPLINARY INNOVATIONS AND RESEARCH (ISSN- 2642-7478) VOLUME 06 ISSUE01 competitive environment as a result of the 4- Arousing the interest of hotel organizations in information revolution and technology, as well as the city of Karbala in the topic of research due to its necessary role in improving the level of service the importance of these variables in improving provided in hotel organizations and based on the hotel performance, especially in the Emirate above. The research problem can be determined Tourist Tower Hotel in the holy city of Karbala. by raising a set of questions as follows: 5- Build a hypothetical model for the research 1- What are the tourism advertising concept and variables and test them, based on which its role in hotel promotion and marketing? conclusions and recommendations can be built. 2- To what extent do advertising methods match 6- Coming up with a set of recommendations for the elements of tourism marketing objectives? the research sample at the Emirate Tourist Tower 3- What are the types and methods of tourism Hotel to develop economic development in the advertising published on the Facebook page of the holy city of Karbala. Al Quraishi Hotel (research sample)? Fourth: Areas of research or limits of research 4- What is the frequency of advertisements 1- Spatial field: The spatial field of this research is published electronically on the Facebook page of represented by the Facebook page of the Emirate Al Quraishi Hotel (research sample) during the Tourist Tower Hotel in the holy city of Karbala study period (1-1-2022 to 12-31-2022)? (research sample). 5- To what extent does the use of tourism 2- Temporal scope: This means the period advertising match the elements of electronic subjected to study and analysis, from 1-1-2022 to marketing? 21-31-2022, for one year only. Second: The importance of the study 3- Thematic area: It represents all the The research gains its importance from the advertisements published on the Facebook page variables it includes, namely hotel marketing and of the Emirate Tourist Tower Hotel, which was electronic advertising, as they are necessary subjected to analysis during the period of the foundations in increasing the capabilities of hotel study. organizations to face competition between them Fifth: Methodology of the study and similar organizations. The importance of the The research methodology is defined as (a design research is evident in its theoretical and applied through which plans can be drawn up) to collect aspects as follows: information that makes the research fulfill the 1- Highlighting the importance of employing purpose in a simplified, coherent, and systematic electronic advertising in hotel marketing. manner. The current analysis included the use of 2- This research contributes modestly to the descriptive method, which is concerned with enriching this topic and serves as a reference that the analytical study in analyzing its results related other researchers can use. to its topics and variables to identify the 3- Despite the large number of research and relationship. And the influence between them and studies that included electronic advertising, there reaching results that prove the reality of a logical needs to be more research on its relationship to link between the research variables based on the hotel marketing. references and sources available about them. Third: Objectives of the study Chapter Two 1- Preparing a theoretical framework to identify Theoretical Framework electronic advertising and hotel market