FEATURES OF ADVERTISING ACTIVITIES OF INSURANCE COMPANIES AND ITS IMPACT ON THE ECONOMY

Аннотация

INTRODUCTION For the work of financial organizations, first of all, Our needs increase every day, and we always high-quality advertising and the reputation itself want something new. That is why it is necessary are of great importance. For insurers, advertising to carefully and thoroughly build a marketing is everything. Advertising in this case serves to strategy and constantly improve it. convey the value of services to the consumer. The key factor in the advertising activities of Advertising not only provides an opportunity to insurance organizations is the specifics of the tell and convey certain information to its insurance product. If we consider the Russian customers, but also helps the insurance company Federation and the laws of this country on to stand out from its competitors, as well as insurance, then Article 957 of the Civil Code of the formulate associations associated with it. Success Russian Federation states: “The insurance in the insurance market is, first of all, the ability to contract, unless otherwise provided in it, comes sell its service to a certain company. But you can’t into force at the time of payment of the insurance sell something that the consumer doesn’t premium or its first installment. Insurance understand. Having seen a beautiful stipulated by the insurance contract applies to advertisement on a large tabloid, the consumer, of insured events that occurred after the entry into course, may remember this advertisement, but force of the insurance contract, unless the still not understand what exactly he is being contract provides for a different start date for the offered to buy. That is why, due to incorrect use of insurance.” advertising, many insurance companies fail to The client of the insurance company always pays achieve success in the work they have done. for a service that he cannot touch or use. Thanks to the development of the modern world, According to psychology, people always try to buy both advertising and insurance are developing. a product that they can touch or a service that https://www.theamericanjournals.com/index.php/tajiir 129 THE USA JOURNALS THE AMERICAN JOURNAL OF INTERDISCIPLINARY INNOVATIONS AND RESEARCH (ISSN- 2642-7478) VOLUME 06 ISSUE01 they can feel, rather than something for the future to the organization of advertising and inform that may not be useful at all. By purchasing this or policyholders about the advantages of the types of that insurance policy, we, as policyholders, insurance services offered, there is reason to acquire our financial security in the future only if expect that the ongoing campaign will be this or that insured event happens to us. In this successful . As an example, we can consider a case, insurers, through advertising, must be able survey in the Russian Federation in 2023, in to explain the benefits of such purchases and tell which a fairly large number of people took part. all the nuances so that we, as policyholders, have AlfaStrakhovanie insurance company held a fairly no doubts that we are buying a “pig in a poke .” large event on the introduction of insurance No matter how good the advertising is, if the against a broken heart. Results of this event, they service or product does not correspond to the showed that 87% of Russians would like to have advertising, then most likely the new client will be this type of insurance, 10% of respondents disappointed in the purchase, and perhaps, and believe that something must happen, and 3% this happens in 47% of cases, will leave a negative answered that they are not looking for any review. Thus, commercial advertising will not relationship. Despite the large number of people bring profit to the company, but only loss. Based who voted in favor, it is clear that this insurance on this, we can come to the conclusion that campaign will not be able to bear any fruit . insurance customer service is one of the main Insurance organizations, however, like any elements of satisfying insurance interests, its level commercial organizations, need high-quality affects the demand for insurance services, in other advertising activities. It is important for potential words, the higher the level of service a certain policyholders that the insurance company is well insurer has, the higher the demand for its known. The main tasks of the insurer's insurance services. However, the higher the level advertising service include familiarizing the of service, the higher the costs. Therefore, audience with insurance services, introducing its management always tries to find the optimal audience to a specific insurance company, balance between the level of service and the familiarizing the audience with insurance economic factors associated with service. services, and changing consumer behavior. The main reason why the use of advertising in the It is important for insurance companies to convey insurance industry is so important is: to their potential clients the importance of 1. Extension of old cont