Virtual intercultural communication

Аннотация

The article discusses issues of modern intercultural communication. The authors focus on the changes that have occurred in intercultural communication under the influence of ICT, in the process of virtualization of human interaction. Key words: cross-cultural communication, virtual communication, virtual interaction, cross-cultural barriers. The Internet and modern technological capabilities create a completely unique space for business and personal contacts, which not only contributes to the expansion of the geography of communication, but also modifies its essence, introducing amendments to established ideas about human interaction.46 Based on familiar, traditional, real communication, the Internet offers means for its virtual implementation, erasing the boundaries of countries and time zones, opening doors that few would have thought existed before. In relation to communication, the 'virtual' also cannot be considered unambiguously. On the one hand, there is a camouflage of everything related to communication on the Internet. Avatars, nicknames, special forms of Internet discourse and Internet communications (associated with such means as, for example, a blog, chat, messenger, social networks) allow you to identify yourself with an imaginary, invented character that has little in common with a real person. On the other hand, teleconferences and video communications are almost perfect analogues of real interpersonal communication. At the same time, two incarnations of the virtual coexist, being sides of the same coin, giving the right to choose (which means and for what purpose to use) and warning about possible misconceptions and psychological barriers that may arise between communicants due to a certain indirectness of communication. Virtual communication, on the one hand, is communication without the presence of a living person, but with a person indicated by 46 Geykhman L.K., Belkina O.V., Galanova S.Yu., Stavtseva I.V. Intercultural communication: traditions and innovations // Fates of national cultures in the context of globalization: collection. materials of the II international. scientific conf. Chelyabinsk, April 4-5. 2013 Chelyabinsk: Encyclopedia, 2013. T. 1. P. 269-273. 185 “Media. Til va madaniyat. Tarjima” talabalar ilmiy-amaliy konferensiyasi - 2023 signs and symbols. On the other hand, it is the foundation for analyzing large volumes of data and is the main activity of a digital user, a person with the ability to multitask, to constantly work with electronic sources that change approaches to information consumption, a person who can quickly switch between different information flows. Interactive, effective, virtual leads to the devaluation of live, traditional communication, which is transformed into virtual communication, more accessible and convenient, requiring less time and effort to organize. At the same time, the essence of virtual communication contributes to the emergence of new sign systems, including a special language of the virtual world. This language is poorer and simpler, since it serves to transmit information in a data-rich, multifunctional environment of virtual space. This is why speech forms of Internet discourse are called oral-written: despite the visual textual form, such speech is characterized by a high level of implicitness, situationality and incompleteness. The speed of the modern world triggers the law of inverse proportionality in the following context: the more information needs to be transmitted, the faster it needs to be done and the more people it is necessary to communicate with over a period of time, the poorer the means by which this communication is carried out, the more traditional communication suffers. A deeper analysis allows us to talk about changes in linguistic personality as a set of abilities and characteristics of a person that determine the creation and perception of speech works (texts), which differ in the degree of structural and linguistic complexity, depth and accuracy of reflection of reality, determined by the target orientation.47 The formation of a new information society turns out to be closely interconnected with a change in the form and content of language, and, consequently, thinking, which, adapting to the constant information oversaturation, becomes clip- based. The problems of clip thinking of people of a new cognitive type lie in the contradictions between: “mosaic” and holistic pictures of the world; perception of time separate semantic fragments and a long linear sequence; high speed of processing small 47 Geykhman L.K. Interactive teaching of communication: general pedagogy. approach: dis. ... Dr. ped. Sci. Ekaterinburg, 2003. 426. 186 “Media. Til va madaniyat. Tarjima” talabalar ilmiy-amaliy konferensiyasi - 2023 pieces of information and depth of elaboration of details; ability to multitask and concentrate. Clip quality influences: the perception of the surrounding world, the ability to analyze information, the system o