Особенности манипулятивной речи

Аннотация

Манипуляция – одно из явлений, на которое сильно влияет пропаганда и которое тесно связано со средствами массовой информации и политическими дискурсами. Данная статья представляет собой подход, целью которого является изучение с помощью сравнительно- контрастных и методов наблюдения концепции манипуляции как языкового феномена, где центральный акцент делается на манипулятивные приемы и тактики, которые используются по разным причинам в различных областях деятельности. Ключевые слова: манипуляция, манипулятивная речь, манипулятивный язык в политике, манипулятивный дискурс в лингвистике, манипулятивный дискурс в маркетинге. Annotation. Manipulation is one of the phenomena that are highly affected by propaganda and closely related to media and political discourses. This paper is an approach, the purpose of which is to study through comparative contrastive, and observation methods the concept of manipulation as a and linguistic phenomenon where the central emphasis is on the manipulative techniques and tactics that are utilized for various reasons in various fields of study. Key words: manipulation, manipulative speech, manipulative language in politics, manipulative discourse in linguistics, manipulative discourse in marketing. Manipulation is one of the concepts that needs a more in-depth theoretical and practical examination. Many studies have been conducted on the manipulation of discourse in the disciplines of linguistics and literature. It is employed in many areas of life, including personal and social matters, intellectual and professional pursuits, and politics. This paper is an attempt to investigate the concept of manipulative speech across different domains. 648 “Arab tili globallashuv davrida: innovatsion yondoshuvlar va o‘qitish metodikasi” mavzusidagi xalqaro ilmiy-amaliy anjuman According to a dictionary, the word "manipulative" means: influencing or forcing someone to do what you want, often unfairly. Various researchers have discussed and approached the term manipulation in different way. According to Bessenov B.N. "A form of spiritual influence of hidden domination, carried out by force," Chartis-Black points out that manipulation – just like persuasion – "should be considered a speech act", since "it alters cognition rather than simply depicts how that change is achieved”. Volkogonov D.A. "Control over the inner world’s changes and spiritual state dominance" Manipulative speech in linguistics In linguistic manipulation theory, manipulative speech is foremost considered a topical term of great creative potential. When the listener cannot see the speaker’s hidden intentions behind what is actually being said, manipulation occurs. One of the key characteristics of manipulative utterances is their specific intentionality. Consequently, to distinguish manipulation from other forms of communication, one must take into account factors such as the goal, the intention, and the reason behind the communication. When used broadly, manipulative speech in linguistics can encompass any verbal interaction in which the speaker and the listener realize motivation and meaning in their interaction.The purpose of productive manipulation is to win a communicative partner’s trust and manipulate his behavior by exploiting his weaknesses. As a result, the speaker assumes the position of a volunteer who has the task of placing the interlocutor in a position of social welfare, status, or superiority. The most effective way to manipulate people is through compliments and flattery. Developing actualized communication takes a lot of practice. As a result, manipulative speech forms are predominant in everyday life. How do we form manipulative speech? Words and phrases that carry loaded meanings are common in convention statements. These are words that carry a strong emotional connotation, often intended to evoke a specific response from the audience. As an example, consider the statement, "We must protect our land from dangerous strangers". If strangers are considered dangerous, fear will be instilled, resulting in a biased view. The underlying intentions behind convention statements can be better discerned by being aware of loaded language. The use of generalizations is another manipulative tactic. Individuals and organizations can easily sway public opinion by making broad statements about a particular group or situation. It paints an unfair picture of the political landscape if one says, "Everyone is corrupt and untrustworthy." It is important to be cautious of such broad generalizations and seek out specific case studies to support claims.Critical thinking and careful analysis are required to identify manipulative language in convention statements. In order to determine whether the statement is biased, it is important to assess its tone, context, and overall message. Furthermore, independent sources and diverse perspectives can help counter potential manipulation. 649 “Arab tili globallashuv davrida: innovatsion yondo