HARVESTING SUCCESS: A COMPREHENSIVE EXAMINATION OF THE DOMESTIC RESOURCE COST APPROACH IN ENHANCING TURKISH HORTICULTURAL PRODUCT COMPETITIVENESS ON THE GLOBAL STAGE

Аннотация

This study delves into the intricate dynamics of the Turkish horticultural industry, scrutinizing the impact of the Domestic Resource Cost (DRC) approach on international competitiveness. By employing a comprehensive analytical framework, we investigate how efficient resource allocation, production processes, and market strategies contribute to elevating the standing of Turkish horticultural products in the global arena. Through an in-depth examination of case studies and empirical data, the research unveils key determinants shaping competitiveness and offers insights into optimizing the DRC approach for sustained success. KEYWORDS Domestic Resource Cost (DRC); Turkish horticulture; Global competitiveness; Horticultural products; Resource allocation; Production costs; Export patterns; Market share.