ЛИНГВОКУЛЬТУРНОЕ ИССЛЕДОВАНИЕ РЕКЛАМНЫХ ТЕКСТОВ НА УЗБЕКСКОМ И АНГЛИЙСКОМ ЯЗЫКАХ

Аннотация

This scientific article endeavors to delve into and draw comparisons between the linguistic and cultural elements of advertising texts in both Uzbek and English languages. This study thoroughly examines and analyzes diverse linguistic and cultural characteristics embedded within advertisements, with a particular emphasis on their influence on target audiences within distinct cultural contexts. Through meticulous examination and interpretation, this research sheds light on the intricate interplay between language, culture, and advertising strategies, ultimately offering valuable insights for enhancing cross-cultural advertising communication. By employing a systematic research approach, the study explores the multifaceted dimensions of advertising language in both Uzbek and English. It investigates how language choices, rhetorical devices, and persuasive techniques are adapted and employed differently across these two languages to effectively convey messages to their respective audiences. Additionally, the research delves into the cultural aspects manifested within these advertisements, such as values, symbols, and societal norms, which greatly impact the effectiveness and reception of the advertisements within their target cultures.