EUPHEMISMS PURPOSESAND FUNCTIONS Shoira Toxirqizi Xaydarova

Аннотация

This article investigates the multifunctional roles of euphemisms across linguistic, sociocultural, and psychological dimensions, exploring how they facilitate communication by mitigating the impact of socially sensitive or taboo subjects. By employing a mixed-methods approach that combines qualitative content analysis, expert interviews, quantitative surveys, and controlled experiments, this study delves into how euphemisms influence perception, emotional responses, and societal norms. The findings reveal that euphemisms are not mere linguistic curatives for social discomfort but are deeply embedded mechanisms that reflect and shape cultural values, potentiallymasking harsh realities and perpetuating social inequalities. The study highlights the dynamic nature of euphemisms, with a particular focus on their evolution and the ethical implications of their use in various contexts, including politics, business, and everyday interactions. The conclusion posits that understanding euphemisms is crucial for comprehending broader linguistic and cultural dynamics, suggesting directions for future research in digital and global communication environments. Keywords: euphemisms, linguistic analysis, sociocultural impact, effects, language evolution, communicationethics,taboo subjects,social norms