THE RAPID GROWTH OF THE TELECOMMUNICATIONS SERVICE SECTOR IN THE DIGITAL ECONOMY

Аннотация

It is proposed that the rapid development of information and communication technologies, the digitalization of the economy, the growth of consumer information culture, increase the presence of enterprises in the virtual space and radically change marketing methods. Virtual markets have been shown to provide new opportunities for merchants as telecommunications services evolve, combining traditional marketing tools with networked Internet communications and digital marketing techniques.