International scientific-online conference TRANSFORMATION OF MARKETING STRATEGIES IN DIGITALIZATION OF REGIONAL INDUSTRY Sharipov Gulomjon Qarshi o‘g‘li Named after Abu Rayhan Beruni

Аннотация

This article is devoted to the study of the transformation of marketing strategies in the process of digitalization of regional industry. For the successful implementation of digitalization of regional industry, the change and adaptation of marketing strategies are very important. The article analyzes the level of use of digital marketing tools by industrial enterprises, the role of digital marketing in regional development, and the problems arising in the processes of digital transformation. In this regard, the impact of the introduction of digital platforms and innovative technologies on marketing strategies, the opportunities for regional industry to increase its global competitiveness, as well as the development prospects of marketing tools are considered. The study presents proposals for strategic approaches to marketing and their adaptation to the digital transformation of industry. Keywords: Regional industry, digital transformation, marketing strategies, digital marketing, innovative technologies, industrial digitization, marketing tools, industrial development, global competitiveness, digital platforms, technological innovations.