This article explores the cultural codes and persuasive language techniques embedded in Uzbek and English advertisements

Аннотация

This article explores the cultural codes and persuasive language techniques embedded in Uzbek and English advertisements. Through a cross-cultural lens, it examines how language reflects societal values, consumer behavior, and cultural identity in both contexts. By analyzing a selected corpus of advertisements, the study highlights the differences and similarities in linguistic devices, visual elements, and socio-cultural references. The research underscores the impact of culture on advertising discourse and offers insights for linguists, marketers, and cross-cultural communicators. Keywords: Cross-cultural communication, persuasive language, cultural codes, Uzbek advertisements, English advertisements, advertising discourse, sociolinguistics