A "SMART" TOURIST AREA (DESTINATION) MODEL OF FORMING A CLUSTER OF PILGRIMAGE SITES

Аннотация

The concept of a "SMART" tourist area model for forming a cluster of pilgrimage sites has gained significant attention in recent years. This abstract presents an overview of a comprehensive model that combines the principles of SMART (Sustainable, Manageable, Adaptable, Resilient, and Technology-driven) tourism with the unique characteristics of pilgrimage sites. The model aims to enhance the overall visitor experience, ensure the sustainable development of pilgrimage destinations, and foster economic growth in the surrounding regions. The proposed model incorporates various elements, including infrastructure development, smart technology integration, community engagement, and environmental preservation. It emphasizes the importance of sustainable practices in pilgrimage site management, such as efficient waste management systems, renewable energy utilization, and the promotion of eco-friendly transportation options. Additionally, the model integrates advanced technologies, such as mobile applications, augmented reality, and data analytics, to enhance visitor services, provide real-time information, and optimize resource allocation. Community engagement plays a vital role in the model, involving the local population in decision-making processes, cultural preservation, and tourism development. By actively involving the community, the model aims to create a sense of ownership and responsibility among local stakeholders, leading to the preservation of cultural heritage and the empowerment of local economies. Furthermore, the model emphasizes the importance of resilience, considering the potential challenges posed by natural disasters, overcrowding, and changing visitor demands. It incorporates strategies for disaster preparedness, crowd management, and diversification of tourism offerings to mitigate risks and ensure the long-term sustainability of the pilgrimage sites. Volume 05 Issue 09-2023 12 The American Journal of Management and Economics Innovations (ISSN – 2693-0811) VOLUME 05 ISSUE 09 Pages: 12-20 SJIF IMPACT FACTOR (2020: 5. 307) (2021: 5. 562) (2022: 6. 361) OCLC – 1176275019 Publisher: The USA Journals The proposed "SMART" tourist area model of forming a cluster of pilgrimage sites presents a holistic approach to pilgrimage tourism development. By integrating sustainability, technology, community engagement, and resilience, the model aims to create a harmonious balance between visitor satisfaction, environmental conservation, and socio- economic benefits. It serves as a guide for policymakers, destination managers, and stakeholders involved in the development and management of pilgrimage sites, contributing to the establishment of thriving and future-ready tourist areas. KEYWORDS "SMART" tourist area, model, pilgrimage sites.