FOSTERING SUSTAINABILITY: THE ROLE OF WOMEN ENTREPRENEURSHIP, MEDIA ACCESS, AND GLOBALIZATION IN PAKISTAN'S ECONOMIC DEVELOPMENT

Аннотация

This research paper investigates the interplay of women entrepreneurship, media access, and globalization in contributing to sustainable economic development in Pakistan. Women's participation in entrepreneurship has been recognized as a critical driver of economic growth and social empowerment. The study explores the opportunities and challenges faced by women entrepreneurs in Pakistan, particularly in light of their access to media and the influence of globalization. By examining the impact of media representation and global economic trends, the research aims to identify strategies for fostering sustainability and gender equality in Pakistan's economic development. The findings will provide valuable insights for policymakers, business leaders, and development agencies seeking to promote inclusive and sustainable economic growth in the country. KEYWORDS Women entrepreneurship, Media access, Globalization, Sustainable economic development, Gender equality, Women empowerment, Business opportunities.