ANALYSIS OF THE BENEFITS OF DIGITALIZATION OF THE ECONOMY

Аннотация

The presented study is devoted to determining the role of the mechanism of attraction of investment resources in innovative development in the conditions of transformation using the process approach. For this study, the process approach has been proven to be superior, since investments are considered as a process of investing in the innovative development of the enterprise in the context of digitalization, and its application allows to take into account the impact on the mechanism of attracting investment resources. . related to the mechanism of attracting investment resources of the enterprise. It is justified that the mechanism of attracting investment resources for innovative development in the conditions of digitization is a unique method of organizing, mobilizing and using investment resources for the innovative development of the enterprise under the influence of laws of economic development, state power and management bodies. arrangement. The effectiveness of attracting investment resources to innovative development is provided by the existing mechanism in the enterprise. The mechanism of attracting investment resources to innovative development in the conditions of digitization allows to determine the optimal ratio between the sources and volume of attracting investments to the innovative sector. KEYWORDS: Mechanism, attraction of investment resources, innovative development of enterprises, digitization, financial mechanism, financing, process approach, small business. “IMPROVING THE ATTRACTION OF INVESTMENT IN SMALL BUSINESS AND PRIVATE ENTREPRENEURSHIP WITH THE DIGITALIZATION OF THE ECONOMY” P age 147 | 4 INTRODUCTION innovative development in the context of transformation using the process approach. The basis of economic growth is innovation and investment processes, which are the METHODS impetus and core of economic systems. This This research methodology is a process postulate is confirmed by many economic approach, as well as a set of general economic theories. At the same time, different economic and specific principles that allow to reveal the trends focus on certain aspects of the role of the mechanism of attraction of investment and innovation process. investment resources in the innovative Representatives of the classical direction of development of enterprises in the context of economic theory emphasized the importance digitization. For this study, the process of private ownership of investment resources, approach is dominant, since investment is which ensures competitive relations of the considered as a process of investing in market mechanism of distribution in the innovative development in the enterprise in economy. Representatives of the Keynesian the context of digitization. As a result of such theory, who have the opposite point of view, funds directed to the innovative development emphasized the importance of public of the enterprise, the potential of the investment, ensuring and improving the enterprise turns into capital. The process quality of administrative and market approach allows to study the mechanism of mechanisms for the distribution of social attraction of investment resources and its role benefits to the population. But despite the in the innovative development of enterprises polar views of representatives of different in the conditions of digitalization, as well as economic concepts, the general opinion is that the influence of interrelated processes related the need to attract investments, including in to investments. The process of attracting the field of innovation, is important for investment resources in the direction of economic growth. Activation of investment innovative development of enterprises and innovation processes is the main factor of determines the causal relationship of economic growth, increases the efficiency of increasing the efficiency of the enterprise from the use of limited resources, and ensures the the point of view of digitization with achievement of economic, social and investment processes in the innovative activity environmental development goals of of the enterprise. Monitoring the mechanism economic entities. Modern scientific opinion is of attracting investment resources to the based on the fact that the main thing is to innovative activities of the enterprise helps to attract investment resources, but at the same make more effective management decisions, time, the form of ownership of investments is to optimize the planning and coordination of not important. In the conditions of digitization, various processes in the enterprise. Also, the the mechanism of attracting investment process approach makes it possible to take resources for the innovative development of into account the influence of external factors business entities plays an important role in the and processes that are not directly related to investment process. The purpose of the article the mechanism of attracting investment is to substantiate the role of the mechanism o