Nguyen Viet Thang

Аннотация

"Safe Food Selection: Insights into Consumer Decision-Making in Vietnam" investigates the factors influencing consumers' decisions regarding safe food in the Vietnamese context. Drawing upon a case study methodology, this research explores the multifaceted dynamics shaping consumer behavior in the context of food safety concerns. Through interviews, surveys, and observational data, key determinants such as trust in food sources, awareness of safety standards, perceptions of risk, and socio-cultural influences are examined. The study sheds light on the complexities of consumer decision-making processes and offers valuable insights for policymakers, food producers, and other stakeholders aiming to enhance food safety practices and consumer protection in Vietnam. KEYWORDS Safe food, Consumer behavior, Decision-making, Food safety, Vietnam, Trust, Awareness, Risk perception, Socio- cultural factors.