FACTORS THAT INFLUENCE BRAND LOYALTY TOWARDS SPORTSWEAR: A CASE OF ADIDAS IN MALAYSIA.

Аннотация

Brand loyalty has been recognized as a significant tool for building a strong relationship with a customer and achieve brand resonance. The positive behavior, satisfaction, and attitude of the consumers build strong stairs for success in the long term of business operations. The purpose of this research is to provide detailed information and analysis of brand loyalty factors by investigating how the respondents are influenced by those factors. The research will be conducted by adopting significant models and theories to get further details that provides in-depth information. The models will explain the significance of the inputs to attain a positive impact on brand loyalty on consumers’ final decisions. Therefore, in the section of research methodology research types, approaches and sampling techniques will be explained. The data will be collected from 150 target participants from the area of Subang Jaya will be analyzed and discussed as primary research. However, limitations and ethical considerations might cause inaccurate outcome for the study. The results obtained and gathered through primary and secondary sources will be illustrated in the form of charts and tables that makes the data to be easily analyzed and understood. The results of the research may play an important role to cumulate satisfaction of the customers and drive them towards brand loyalty by encouraging marketers to establish aggressive marketing strategies. The successful strategy directed to build brand loyalty will be an assurance of firms to run successful operations in the long term.