THE ROLE OF NEOLOGISMS IN THE LANGUAGE OF MODERN MEDIA

Аннотация

At this stage of the development of Russian studies, the study of not only the lexical system itself is characteristic. A study of processes, the study of which is engaged in neology, considering the emergence of new words, new trends in word formation, stylistic compatibility of neologisms, etc. becomes relevant. KEYWORDS: - Neologisms, linguists, mass media, significant part, journalistic style. names "double recession," «бивалютная корзина». I NTRODUCTION The newspaper Arguments and Facts, which positions itself as a mass publication for the whole In the context of the functioning of the language, the family, shows both interstitial neologisms (used in formation of new words is an ongoing process, all functional speech styles) and neoplasms which supports the constant interest of linguists in characteristic of a certain style. For example, in V. the problems of neologisms. Their studies are Kostikov's article "I find out cute by gait... How did conducted in various fields: word-education, the Russians look and look abroad? "The following sociolinguistic, psycholinguistic, typological, etc. innovations are used: lexical neologism Changes taking place in society are depicted «серпастые» паспорта», combinable neologism primarily in the media. We can say that at first «хорошие русские» on a certain category of neologisms appear in the press. Russians abroad), jargons «братки» (about bandits), «бабло» (about money), individual-author Most neologisms are found in business publications, neologism «незавершенка» (on the transition such as Kommersant, etc. Economic terms are best period in the market economy). The main purpose known here, for example «рецессия», «инвестор» of the journalistic style is the formation of public (Article "Alarm Sign."). There are also composite opinion. CURRENT RESEARCH JOURNAL OF PHILOLOGICAL 80 SCIENCES ISSN – 2767-3758 https://masterjournals.com/index.php/crjps CURRENT RESEARCH JOURNAL OF PHILOLOGICAL SCIENCES 2(11): 80-83, November 2021 DOI: https://doi.org/10.37547/philological-crjps-02-11-18 ISSN 2767-3758 ©2021 Master Journals Accepted25thNovember, 2021 & Published 30thNovember, 2021 expressing new concepts. In speech, both orally and D in writing, words constantly arise that do not ISSCUSION express at all something new, any new concept or idea. Very often, words are created that convey It is known that the prototype of modern concepts that already exist in this language, but are journalism was business correspondence. The expressed by other language means. Similar units language of the newspaper has long been criticized (words or phrases) are formed in this case for a not only by journalists, but also by writers and given context, expressing to a large extent the linguists. However, in today's texts, compared to the author's attitude to the statement. These words, texts of the "stagnation" period, there is a decrease unlike various words of the language, are in speech stamps. traditionally called potential. According to the representation in linguistics, in most cases potential Judging by the modern press, standardized words are created by individual authors explicitly elements faded into the background, giving way to for stylistic purposes, to create a certain stylistic expression and emotionality. The vocabulary of the effect. Therefore, some linguists attribute all new journalistic style is inherent in stylistic wealth and words created in the language to the category of thematic diversity. The characteristic features of the stylistic words. language of today's media are "Americanization," following the speech fashion, a conscious departure Potential words are non-traditional words that are from the literary norm of the language. But the not fixed in the language, but possible words whose leading features were intertextuality, irony and appearance is explained by the need for an language play. This is most actively used in headers. appropriate name. So, for example, the word moon Frequent use of these techniques leads to intensive rover arose when a corresponding situation really formation and use of neologisms. arose, a ready-made model for the implementation of this potential already existed in the language Due to the constant development of society, (land rover). The time will come, the words rover, numerous and unprecedented discoveries in the venereus will appear. But so far they are in the field of science and technology, the language is potential of the language, since there is really no replenished with a huge number of new words need for such names. (neologisms), which entails the need to describe and systematize them. Examples of modern The term (potential words) was proposed by innovations are linguistic neologisms. Speaking Professor G.O. Vinokur and Professor A.I. Mirnitsky. about the place of neologism in the language of the They understood this term somewhat differently. If press, it is worth noting that a significant part of for G.O. Vinokur potential word