METHODS OF NAMING COMMERCIAL OBJECTS, ENTERPRISES, COMPANIES IN UZBEK LANGUAGE

Аннотация

In this article, the criteria for creating a name in the Uzbek language, the requirements for creating and choosing a name, the names were given to commercial objects, enterprises, firms, consumer goods in our country are analyzed and critically studied. Problems were addressed and they identified methods of naming. KEYWORDS: - Naming practice, naming technology, linguistics, naming technology, entrepreneur- nominator, naming techniques. T I HE MAIN RESULTS AND FINDINGS NTRODUCTION In Uzbek linguistics, linguistic principles have been Each language has principles for naming a identified that play an important role in the particular object and ways to create a new name formation of various thematic groups, including based on these principles. In the Uzbek language, silkworm breeding, weaving, food names, and names are formed in different ways, depending on technical terms [1]. In particular, S. Ibragimov notes certain thematic groups, following certain that the terms of silkworm breeding in Fergana principles. dialects are based on the following principles: As names are formed by language speakers, it is 1) the principle of analogy; natural for them to be influenced by personality 2) the principle of adaptation; factors. This shows that the principles of naming in 3) the principle of proportionality; different languages differ depending on the human 4) the principle of naming according to the factor. material; CURRENT RESEARCH JOURNAL OF PHILOLOGICAL 84 SCIENCES ISSN – 2767-3758 https://masterjournals.com/index.php/crjps CURRENT RESEARCH JOURNAL OF PHILOLOGICAL SCIENCES 2(12): 84-89, December 2021 DOI: https://doi.org/10.37547/philological-crjps-02-12-18 ISSN 2767-3758 ©2021 Master Journals Accepted10thDecember, 2021 & Published 15thDecember, 2021 5) the principle of naming by function; I. Select a lexical unit for a name from its own 6) the principle of naming according to place; language (or another language) resource. 7) the principle of naming according to II. Create a name in different ways based on the appearance and appearance; internal capabilities of the Uzbek language. 8) the principle of naming by voice; The following naming conventions were used to 9) the principle of naming by size; select the lexical units available in the language for 10) the principle of naming in terms of process and the name: action; 1 The method of naming people by name. 11) the principle of naming people based on their Entrepreneurs often name the object of production, gender and sexual characteristics; consumer services, trade, consumer goods 12) the principle of naming by age; themselves or their parents, grandparents, children. 13) the principle of naming in order; Of course, such names do not give an initial idea of 14) the principle of naming in connection with the object. Although they do not carry personal tradition; information, they do indicate to whom the object 15) the principle of naming in connection with belongs. In choosing a name in this way, the mythical concepts and myths; entrepreneur aims to introduce himself to the 16) the principle of naming in connection with a consumer. For example: “AHMAD” (cafe, Tashkent), historical event [2,156]. “ABDURASHID OTA” (teahouse, Tashkent), It is clear that the Uzbek people, in creating the “IBRAHIM BEK” (restaurant, Tashkent), “ISRAIL name, paid attention not only to the specifics of the HOJI OTA” (wedding, Tashkent). object: shape, size, material, function, sound, etc., but also to the gender, age and customs of the Sometimes people's names are given together with people. the English words "Palace" and "City". Of course, naming in this way does not comply with the norms Certain principles and naming methods are also of the Uzbek literary language. For example, used to create names for business entities, firms MARHABO PALACE (hotel, Tashkent), BOBUR CITY and enterprises. Sh. Ergashkhojayeva notes the (hotel, Tashkent). need to follow the following principles when creating a new name for consumer goods: 1) the use 2. Method of naming with place names. The use of of creative methods of research; 2) transformation place names in the naming of business objects and (change) of any known name until there are no legal consumer goods is also common. There are two objections to the new name; 3) formation of a new ways to do this: 1) the objects of production, name as a reflection of a competing brand name; 4) consumer services, trade are given the name of the use any popular name to add it to a new brand area where it is located, the place of manufacture of name [3,44]. the product. For example, “KUSHBEGI” (hotel, Tashkent, Kushbegi Street); 2) The object of trade Apparently, there are objects of business activity, and production is named after the largest specific principles of naming consumer goods and developed cities and countries in the world, and this methods of naming. The analysis of such names name is intended to arouse interest in the object, to shows that in our c