The Kano model: identification of handbook attributes to learn in practice

Аннотация

Statistics shows terrifying tendencies in people’ unwillingness to develop themselves by reading books. The situation is even more serious if we look at companies and their employees. People want to be specialists, but in fact reading culture in companies is rare. Many actions which are undertaken to reverse this trend may lead to sales increase of books by collecting them instead of reading them, if the quality of handbooks will not be improved. To enhance people to read, it is essential to offer them a product that would really satisfy their needs. The study presented in the paper contributes to the knowledge about some general practitioners requirements for handbooks on methods, in particular these used in quality and management. It shows also the usefulness of Kano’s model application in the new area. A case study was conducted with the application of