Competitive intelligence theoretical framework and practices

Аннотация

Purpose – The purpose of this paper is to summarise previous studies to develop a theoretical framework useful to describe and classify competitive intelligence (CI) practices. It is applied to study CI practices developed by Spanish universities, comparing usual practices with those developed during the process of adaptation of degrees to the European Higher Education Area (EHEA), with strong challenges. Design/methodology/approach – The research employs a mixed-methods approach (semi-structured interviews and questionnaires) developed in two phases. It has focused on the academic offer, which represents 46.35 per cent of the degrees presented in 2009, belonging to 90.16 per cent of Spanish universities. Findings – The results reveal predominance of incipient and reactive practices, oriented to the tactical level. During the adaptation process, these practices evolved due to the perception of the involvement of universities in the adaptation process. In addition, the proposed theoretical framework could be a tool to study CI both in other university management areas and other kind of organisations. Research limitations/ implications – This research has been applied only to a critic incident: the design of university academic offer to be adapted to the EHEA. More studies about CI practices in other areas of universities should be done, using the same framework proposed in this study. Practical implications – This framework based on research done in business sector can be applied to any kind or organisations, including NGO and public sectors