Entrepreneur Magazine: Guide to Integrated Marketing

Аннотация

Coordinating four key marketing methods for stronger and more cost–effective communication It′s a technique called integrated marketing, and while not many people know what it is, savvy marketers know that it works. Consolidating the disciplines of advertising, direct response, promotion, and publicity is a more efficient and money–saving way to sell both products and services. This comprehensive manual explains the integrated marketing approach in depth—and in easy–to–understand language. What′s more, it offers tips and strategies from professionals in each of the four areas.