How To Spea kcodE

Аннотация

Last summer, Bloomberg BusinessWeek devoted an entire issue to “What Is Code?” a single article by Brooklyn-based writer and programmer Paul Ford. It quickly generated more traffic on the business magazine’s website than any other article since the site’s launch in 2010, editors told the Huffington Post a few weeks after the story’s publication. The detailed-butaccessible essay discusses key concepts in computer programming, programming languages, and the software development process at businesses. Yet perhaps one theme that grabbed readers from the business community and kept them engaged throughout the 38,000-word piece was the idea that “you,” a successful VP at a large company, are working with “The Man in the Taupe Blazer,” a project leader who has been hired for a major overhaul of your company’s website. And during your initial meeting, “you” can barely understand what he’s talking about.