THE IMPORTANCE OF STRATEGIC MARKETING PLANNING IN A MANUFACTURING ENTERPRISE

Аннотация

In this article, the aim is to study the market, to accelerate the marketing of manufactured products in the markets where they operate, to strengthen the effect of additional service after the sale of goods, to search for opportunities to increase product sales, new market segments, consumers groups, installation of new models, search for new consumption or application areas for the manufactured product were considered. Keywords: Innovation, project, product, market, service, segment, model, efficiency. Annotatsiya. Mazkur maqolada bozorni o‘rganish, ishlab chiqarilgan mahsulotlarni faoliyat olib borilayotgan bozorlarda marketing harakatlarini jadallashtirish, tovarni sotishdan keyin qo‘shimcha xizmat ko‘rsatish ta’sirini kuchaytirish, mahsulot sotishni ko‘paytirish imkoniyatlarini axtarishdir, bozorning yangi segmentlari, iste’molchilar guruhlari ga kirib borishini, yangi modellarni o‘rnatish, ishlab chiqariladigan mahsulot uchun yangi iste’mol yoki tadbiq sohalarini izlash ko‘rib chiqilgan. Kalitli so‘zlar: Innovatsiya, loyiha, mahsulot, bozor, xizmat, segment, model,samaradorlik. Аннотация. В данной статье целью является изучение рынка, ускорение маркетинговых усилий выпускаемой продукции на рынках, где она работает, усиление эффекта дополнительного обслуживания после продажи товара, поиск возможностей увеличения учитывались продажи продукции, новые сегменты рынка, группы потребителей, внедрение новых моделей, поиск новых областей потребления или применения выпускаемого продукта. Ключевые слова: Инновация, проект, продукт, рынок, услуга, сегмент, модель, эффективность. In the development of our country's economy, the risk of innovative activity is defined as the probability of losses arising from investments in the creation and production of innovations. In order to reduce the risk in innovative activities, first of all, it is necessary to make a careful selection of the proposed projects. The importance of choosing innovative projects is determined by the following circumstances before the project: Large-scale and high-level expenses for innovative innovations, limited funds allocated to innovative innovations or specific areas of topics, striving to select promising and relevant topics based on selection for high efficiency, proposals offered by customers and direct scientific and technical employees. It is important to reduce the scientific, technical and economic risks in order to reach the world level in the future in numerous topics, innovative innovations and research directions, it is important that the results of innovative innovations correspond to the strategies of enterprises. 2 7 International scientific journal ISSN: 2181-3906 «MODERN SCIENCE АND RESEARCH» 2025 VOLUME 4 / SPECIAL ISSUE/ UIF:8.2 / MODERNSCIENCE.UZ Analysis of literature on the topic.In the economic literature, there are many different views on the essence and concept of efficiency, as well as its various criteria and indicators are classified. Many authors emphasize that efficiency is a relative indicator and recommend that it be determined by the ratio of costs to the obtained (achieved) result. It is necessary to acknowledge the scientists who made a great contribution to the development of the theory of marketing in the economy, while the researches conducted in the field of marketing in our country for many years stemmed from national characteristics. These include M. Mukhammedov, M. Pardaev, R. Ibragimov. Y. Abdullaev, A. Saliev, M. Sharifkho'jaev, B. Khodiev, K.Mirzayev, SH. Ergashkhodjaeva, SH. Musaeva and others can be included. Everyone knows that strategic planning determines the main directions of the activities of enterprises and firms, reflects the appropriate direction of all actions in the field of product production and sales. Research methodology. Systematic approach, abstract-logical thinking, grouping, comparison, factor analysis, selective observation methods were used in the research process. Analysis and results. Detailed plans are drawn up in each direction, because the results of enterprises and firms that apply the marketing concept are determined by the sales area, among the plans are marketing planning that includes the processes of the movement of goods from the creation of a copy of the product to the final sale. occupies the rank. The firm's growth opportunities consist of intensive, integrative, and diversified directions. In the first group of options, the possibilities of development of the enterprise at the level of the existing scale and directions of production-market activity are determined. They have the appearance of intensive development of the enterprise itself. The second group of options includes the opportunities associated with the parts of the marketing system through integration, that is, the merger, and the third group includes opportunities that are not included in the marketing system, that is, diversification, that is, the opportunities that arise as a result of comprehensi