Analysis of the factors affecting the mobile phone purchasing decisions of university students in turkey city of ordu example

Аннотация

Mobile phones which are important tools of communication in this era of rapid technological development became an indispensable part of people’s lives in recent years. Mobile phones were started to be used starting from the mid 1990’s in Turkey and people adapted to them in a very short period of time thus rapidly exceeding the average rate of spreading for the whole world. The effect of the young and dynamic structure of the Turkish society should not be overlooked in this rate of spreading (Akın & Divanoğlu, 2009). When Turkey is compared with European Union member countries, it has the youngest population in the whole of Europe (16,6% people between the ages of 15-24). 51,2% of this percentage are males, whereas 48,8% are females (TUİK, 2015).