Mobile phone users from low socio-economic strata in Asia: The moderating roles of age and gender

Аннотация

This article investigates the continued usage of mobile telecommunication services (voice services and short messaging services (SMS)) among users from low socio-economic groups in Asia, and also examines the moderating effects of demographic variables age and gender on the intention to continue using these services. We investigate the phenomenon of information obtained using voice-based services and non-voicebased services by users from low socio-economic groups. This investigation brings together the Technology Acceptance Model (TAM) framework, and the information search paradigm to suggest a model for continued use of mobile phones. Data collected from individual telecommunication users across five South East Asian countries are analysed through structural equation modelling (SEM) to test the hypotheses.