PROACTIVE ENVIRONMENTAL STRATEGY DEVELOPMENT: FROM LAGGARD TO ECO-INNOVATIVE FIRMS

Аннотация

There is abundant literature regarding strategic diversity in the environmental protection field. In the 1990s some authors established the basis for classifying firm behaviour in different proenvironmental strategic categories ( Hart, 1995; Henriques and Sadorsky, 1999; Hunt and Auster, 1990; Roome, 1992). Based on these seminal studies, the subsequent literature shows solid consensus about the idea that the integration of environmental issues in the firm’s strategy can take place along a continuum of possibilities between a reactive approach to meet applicable legislation and a proactive approach based on voluntary actions. This literature analyses both the background and implications of different environmental behaviour patterns but it generally provides few details of pro-environmental change processes.