CROSS-CULTURAL ANALYSIS OF HEADLINES IN ENGLISH AND UZBEK PRESS

Аннотация

This article offers a comparative analysis of language use in Uzbek and English mass media, specifically examining newspaper articles and online news. By employing both quantitative and qualitative research methods, the study investigates how linguistic features such as syntax, lexical choice, and rhetorical structures differ in Uzbek and English news discourse. The research focuses on the ways in which cultural and societal norms shape the presentation of information, the frequency of borrowed terms, and the general stylistic differences that arise when conveying similar content. It was found that Uzbek mass media, influenced by a rich cultural heritage and recent linguistic reforms, rely on more culturally embedded phrases, while English mass media demonstrate frequent use of modern jargon and direct expression of opinions. These differences in language use reflect each society’s broader ideologies regarding news sharing and public discourse, ultimately providing deeper insight into how journalists and news agencies communicate with their audiences. Key words: culture, translation, mass media, press, linguistic, cultural identity, journalistic, translated language (TL), original language (OL), communication.