EUPHEMISMS IN THE ENGLISH MASS MEDIA

Аннотация

Euphemism refers to the use of mild, indirect, or less offensive terms to replace harsh or unpleasant ones. In the context of the mass media, euphemisms play a significant role in shaping the tone, influencing public perception, and often serving as a tool for diplomacy, tact, and politeness. The strategic use of euphemism in the English language within the media can reflect societal norms, protect sensitivities, and, at times, manipulate the way information is perceived by the public. Key words and phrases: Euphemism, mass media, Politeness and Tact, Neutralization, Censorship, Softening Impact, Political Correctness.