STUDY OF THE SPECIFIC ACTIVITY OF A BIOACTIVE SUPPLEMENT FOR THE PREVENTION OF CONSTIPATION

Аннотация

According to the World Health Organization (WHO) and other medical research data, 10–20% of the global population suffers from chronic constipation. This issue is especially prevalent among women, the elderly, pregnant women, and individuals with sedentary lifestyles. Constipation not only causes discomfort but can also lead to hemorrhoids, anal fissures, intestinal dysfunction, and chronic toxicosis.Long-term use of many synthetic laxatives can result in intestinal habituation (tolerance), dysbiosis, and disruption of the water-electrolyte balance. Therefore, there is a growing demand for natural, safe, and effective alternatives.The global laxative market exceeded $10 billion USD in 2024, and continues to grow annually. In the bioactive supplements segment, constipation-relief products stand out as a distinct and growing category