Marketing. Management. Analysis, Planning, Implementation, and Control

Аннотация

Toward the end of a century, let alone a millenium, people often feel a growing uneasiness about the future. Recent books such as The End o f Affluence and the The End of Work foster a gloom about future incomes and job opportunities. Certainly many countries today suffer from chronic high unemployment, a persistent deficit, and deteriorating purchasing power. How justified is this pessimism? Clearly, national economies are undergoing rapid and often wrenching transformations. Two forces underlie the dramatic changes. One is globalization, the explosive growth of global trade and international competition. No country today can remain isolated from the world economy. If it closes its markets to foreign competition, its citizens will pay much more for lower-quality goods. But if it opens its markets, it will face severe competition and many of its local businesses will suffer.